ANNUAL REPORT 2013

FISKARS 2013

2013 IN BRIEF

In 2013, Fiskars once again delivered a strong financial performance. Operating profit excluding non-recurring items increased by 17% and reached an all-time high for the fourth year in a row. In addition to Royal Copenhagen, key contributing factors were focused cost management and development of the product offer. Net sales increased by 7%.

 

Danish tradition and craftmanship

Royal Copenhagen’s classic blue and white hand painted porcelain became a part of Fiskars dining portfolio. For more than 235 years, Royal Copenhagen products have been made with not only the deepest respect for tradition, but also the highest standards of craftsmanship.

Efficiency from common platforms

of Fiskars business volume included
in the company’s five year investment program now runs on common systems and processes as the program proceeded with major implementations.

 

Determination paid off

The important spring selling season suffered from unusually poor weather, but thanks to determined sales teams, Fiskars garden business was able to recover during the usually slower autumn season.

Optimizing supply chain

A two-year EMEA 2015 restructuring program was launched to improve the competitiveness and cost structure of Fiskars end-to-end supply chain and aligning sales units with the company’s new business model.

Awarded design

The Fiskars Quantum cutting tools were awarded the Silver Design Award of the Federal Republic of Germany in the product design category. This range had previously been awarded the coveted red dot award “Best of the Best 2012“ design award and the German Design Award 2013.

 

 

The Fiskars Group garnered six red dot awards for product design for 2013. The design competition recognized Fiskars Edge knife series, Fiskars ServoCut shears, My First Fiskars children’s tools, Fiskars SmartFit bypass pruner as well as Leborgne’s Nanovib hammer and Ebertsankey Helsinki pot with awards.

Expanding in Europe

Successful sales efforts and business- to-business initiatives brought the Fiskars and Gerber brands to new consumers in Central and Eastern Europe.


Caring for communities

As a part of their commitment to bettering communities, Fiskars Americas partnered with the Boys & Girls Clubs of America to help foster creativity through the arts and enable youth to develop skills they need to achieve great futures.

 

Focus on Asia

Fiskars decided to strengthen its sales organization for the Asia-Pacific region to accelerate growth in the region. As of 2014 a new Asia-Pacific sales region will assume responsibility for promoting Fiskars brand portfolio in these rapidly expanding markets which are of an increasing strategic importance.



 Iittala expands

Iittala’s international expansion continued with several openings in Asia and Europe, including the opening of the first large-scale Iittala store in China and the first Japanese flagship store outside the Tokyo area in Osaka.

 

Recognized
partner for trade

Fiskars France celebrated recognition as the number one supplier in the Hand Tools category for the fifth consecutive year. The Golden Jardin-Plus award was based on the votes of the central buyers of the French garden and DIY industry.

Strong result

 

 

 

 

Operating  profit excluding non-recurring items increased by 17 %, reaching an all-time high for the fourth year in a row.

Anniversary year began

Fiskars, Finland’s oldest company, kicked off its 365th anniversary in the spirit of community volunteering. More than 200 employees and family members in Finland came together to fix up public green spaces in Orange Thumb events across the country.