ANNUAL REPORT 2013

FISKARS 2013

FISKARS 365 – Celebrating centuries of pride, passion and design. Every day.

Established in 1649 as an ironworks in a small Finnish village, Fiskars has grown to be a leading global supplier of consumer products for the home, garden and outdoors. As a 365-year old company, Fiskars plays an integral role in helping enthusiasts create a better life by empowering people to express their personalities and passions using products trusted by generations. The company’s strong brands and iconic products find their place with everyone who finds joy in creating, entertaining, gardening and cooking, as well as exploring nature and the great outdoors. Available in more than 60 countries, Fiskars products solve everyday tasks, making daily home, garden and outdoor projects easier and more enjoyable through superior performance and design. Fiskars takes pride in its centuries-old tradition of craftsmanship from the small village where it began. Those same standards of excellence continue to guide the company today stemming from the core belief that all things, even the simplest, can be made better and smarter.

Home

As the Nordic region’s market leader in its field, Fiskars Home offers a wide range of consumer products for the kitchen, tabletop and interior décor under brands such as Iittala, Fiskars, Royal Copenhagen, Arabia and Hackman. In the Americas, our business is focused on products for school, office and craft.



 

Garden

Fiskars is the world’s leading garden cutting tools brand. For Fiskars, the ultimate gardening experience means providing highly functional, ergonomic and easy-to-use garden tools that will inspire users to realize their own dream garden. The Garden brand portfolio also includes Ebertsankey and Leborgne.


 


Outdoor

Fiskars Outdoor offers a wide range of innovative, reliable and essential products for people on the move. The business area focuses on the Gerber brand globally and Buster boats in the Nordic region. Gerber is a leading provider of problem solving, life-saving gear for recreational and professional users.

 

Fiskars offers leading branded consumer goods for the home, garden and outdoors. Fiskars is the oldest company in Finland, and the company’s shares are listed on NASDAQ OMX Helsinki. The Group’s key international brands are Fiskars, Iittala and Gerber.