ANNUAL REPORT 2013

INVESTORS

FISKARS AS AN INVESTMENT

Fiskars is a leading supplier of premium branded consumer goods for the home, garden and outdoors. The group hosts a portfolio of strong premium brands which are carried by the largest retailers in the world. Current megatrends such as people’s growing interest in well-being, sustainable lifestyle and lasting design as well as the growing trend in self-expression through, for example, cooking, gardening and decorating, all support our business.

Strong market position in the Nordic countries and in North America

Fiskars portfolio hosts leading brands that have strong market position in core categories in the Nordic countries and North America. In these core markets our brands enjoy high awareness and loyalty among consumers. Together with our extensive relationships with all major retailers this provides us a solid basis for category expansion.

Well-positioned to accelerate growth

Fiskars has a business model and organization geared for growth; we have built a strong sales network across Europe and North America and invested in talented, engaged people. In the Nordic countries and North America, we can continue to outperform markets by entering into new categories. In Central Europe we believe that we have significant distribution gain potential, and our other growth engine will be the fast-growing Eastern European and Asian markets.

Potential for margin improvement

Fiskars core competence is to develop category- leading premium brands that are meaningful to consumers. The continued harmonization of our product offering provides economies of scale and creates new efficiencies for us and our trade customers. We also expect to gain operational efficiency from the implementation of common business platform in Europe and the streamlining of our supply chain.

Strong financial position

To take our business to the next level, we aim to increase spending on making our brands wellknown in new markets, strengthening our sales engine in Asia and entering into new categories. Fiskars strong balance sheet enables us to make the investments necessary to achieve our future growth ambition. For our shareholders, we can offer a track record of solid shareholder returns and dividend.

Unique heritage

Fiskars, Finland’s oldest company, has 365 years of quality excellence. The long-term perspective provided by our heritage sets us apart from other companies, be it as an investment, employer or partner for trade, designers and suppliers.

Fiskars’ shares are traded in the Large Cap segment of NASDAQ OMX Helsinki. The company has one series of shares traded under the FIS1V code.


Share details    
Market NASDAQ OMX Helsinki

ISIN FI000900400
Trading code FIS1V (OMX)
Segment OMXH Large Cap
Industry 3000 Consumer Goods
Super sector 3700 Personal & Household Goods
Shares as of Dec. 31, 2013 81,905,242